Find everyday friction

Start with a specific problem people encounter in a digital product.

The exercise begins by noticing frustrating moments in everyday digital services. The speaker asks participants to write down multiple friction points before choosing one to explore.

Make the problem specific

Describe what is difficult and when it happens. “The food app is bad” is too broad. “It takes too many steps to place a food order” points to a moment you can investigate. Other examples in the workshop include inaccurate train tracking and a cafeteria menu that is hard to read.

Look for problems in services you know, such as transport, food ordering, or a library booking system. Choose one problem that connects with your interests, skills, or curiosity.

Try it

1. List several frustrating moments from digital products you use.
2. Rewrite each one so it describes a specific situation.
3. Pick one problem to take into the next step.

Watch from the friction-log exercise · Continue to the hypothesis